Amethyst has a rich and vibrant history among dozens of cultures and peoples across time. Many of these cultures have ideas on the metaphysical and spiritual properties of the stone. These properties include:

• Common to almost all ancient cultures, amethyst was considered a lovers' stone. Many have reported its potent romantic effects, claiming that amethyst has gotten them attention from new romantic interests and even potential soulmates.
• Since antiquity, amethyst has been worn with the thought that it could ward off mental health issues like insanity and depression.  
• Amethyst is associated with the crown chakra, where it is thought to resolve digestive problems, as well as lack of confidence.
• A widespread belief of amethyst was that it heightened your personal energy, aligning yourself so that you're at your total peak. Wearers report increased drive, confidence, etc.
• The Romans thought amethyst was a stone of courage. They wore it to shore up confidence and strength.
• Ancient Egyptians decorated their dead with amethyst to assist with their journey into the afterlife.
• In contemporary times, amethyst is thought by some to enhance self-esteem and creativity, to combat feelings of inadequacy, to increase physical energy and overcome insomnia.